Momentum Cares
In 2011, Momentum Credit Union developed the Momentum Cares Community Investment fund, in conjunction with the Ontario Credit Union Charitable Foundation.
Our community giving program centers on the following core themes. Momentum CARES will contribute to our host communities’ quality of life by supporting innovative programs in health, education, social services and the environment, as well as cultural and civic projects.
In addition, we have established a range of criteria through which we identify initiatives that might be appropriate to invest in.
Any initiative must:
- Relate to one or more of the core themes identified above.
- Be clearly relevant to Momentum’s aims and brand value.
- Be significant – with the giving focused around initiatives that will give Momentum Credit Union Limited presence and profile with the groups/communities involved.
- Offer opportunities for communication both across Momentum Credit Union Limited and in the local community.
- Be measurable, with performance indicators that evaluate both output and impact.
where possible, it is preferred that the community project offer opportunities for Momentum people to ‘get involved’ through volunteering activities.
Momentum CARES will not donate to:
- Individuals outside the company looking for charity fund-raising donations or personal sponsorship for fund-raising activities
- Political organizations
- Paid advertisements in charity brochures or event programs that do not support the core themes identified above.
– Malcolm